Saturday, January 30, 2010

Fantasy Sports Market Metrics

The Fantasy Sports Trade Association 2010 Winter Business Conference was held this week in Las Vegas. A recap of industry statistics was printed as part of the conference attendee booklet. Here are a few snippets to highlight the large size of the fantasy sports industry. The bulk of the fantasy sports industry is in the US and Canada, with the concept slowly gaining traction in the rest of the world.

Fantasy sports participants

USA - 27.1 million (age 12 and above)
Canada - 2.8 million (age 12 and above)

Economic impact

$800 million impact within the fantasy sports industry
$3 billion impact across the sports industry

Fantasy sports participation by sport - USA

Football - 22.2 million
Baseball - 12.5 million
Racing - 9.6 million
Golf - 8.4 million
Hockey - 8.1 million
Basketball - 5.4 million

Fantasy sports participation by sport - Canada

Hockey - 1.87 million (are you really surprised?)
Football - 672 thousand
Baseball - 476 thousand
Golf - 420 thousand
Racing - 350 thousand
Basketball - 196 thousand

Due to the current economic situation, the growth in the industry has flattened but overall there hasn't been a decline, which is actually good news. "Flat is the new up..."

Sources:

FSTA Market Study, Ipsos, July 2009
FSTA Consumer Behavior Study, University of Mississippi, July 2008


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1 comment:

per head said...

oh pretty nice statistics, I am sure someone involved in fantasy sports will be really interested in these market metrics, I am just a fan so I don¿t find them so useful, but thanks for sharing them