Sunday, July 11, 2010

Fantasy Sports a Recession-Proof Industry

The Huffington Post, of all sources, had a story this week listing ten recession-proof industries. Fantasy sports was one of them. The article is correct. Fantasy sports is a great fit for a recession-proof industry. Why, you ask? Here's why:

In tough economic times, entertainment is a great escape. Movies did exceptionally well during the Depression - so did sports. Of course there are more entertainment options today given the advances in gaming. Sports is just as popular as ever. What fantasy sports adds is the ability to allow the fan to utilize their skill to prognosticate performance of sports players and to pit those skills against others for bragging rights and even cash prizes. With the poor economy, the ability to get some additional cash is just a sweetener. Fantasy sports adds a bonus to the entertainment and escape value of sports.

There are fantasy games for just about every sport available. Football, baseball, basketball, hockey, golf, auto racing - even fishing have fantasy games. Research from the Fantasy Sports Trade Association estimate almost 30 million Americans play fantasy sports.

In these tough economic times, fantasy sports is something that can expand the entertainment value of sports viewership, extending the involvement of the fan to cover the entire week. That is a very good value.


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