"The report found that 70 percent of Australians participate in some form of gambling. In 2008-09, total expenditure (losses) reached just over A$19 billion, an average of $1,500 per adult who gambled." [1] Seventy percent of a tier 1 economy that gamble? Awesome! Gamble enough such that per adult revenue to gaming purveyors is A$1,500 per year? Bonus! Australia is a great gaming market. I don't mean to make light of problem gambling and the devastation that accrues to the individual and their families. These numbers regarding how many gamble and how much is striking.
The report mentioned a few trends which are of note. The first is that real spending per gaming device player has risen over the years. In one jurisdiction, the rise in a ten-year period was over A$1,000 per player. Next, Australian casinos are facing competition for high-value customers due to increased Asian casino competitors. This isn't necessarily news as Las Vegas is likely facing the same threat from Macao and now Singapore properties. The final trends mentioned were that sports wagering has been growing and so has online gambling. With regard to online gambling, the estimate is that online gambling win in 2008-09 was in the A$800 million range. Compared to overall gaming win of A$19 billion, that is only about 4 percent, but the potential for online gambling to grow is there.
Overall, Australia is a strong and thriving gambling market.
Citations:
[1] Rutherford, J., et. al. (Editors) (2010, November), The Problem With Australia, Casino Journal, 10.
References:
Rutherford, J., et. al. (Editors) (2010, November), The Problem With Australia, Casino Journal, 10.
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