Thursday, August 2, 2012

Zynga Posts Tender for Real Money Poker Platform

Casino Affiliate Programs commented on eGaming Review's story regarding Zynga soliciting for a real money online poker platform.  Zynga's interest in this area is not new.  Read the previous post concerning Zynga.  This is a good move for them as they have been very much tied to social/fun gaming and of course almost completely tied to Facebook.  They need to diversify their revenue streams.

The issue is now ripe as the DOJ several months back, clarified their position regarding the Wire Act and online gambling OTHER than sports betting.  A post discussing that development can be found here.

Zynga's stock price has fallen a great deal since the IPO, and last month there was a management shakeup where the COO was stripped of game development oversight.  Even competitors are throwing public darts Zynga's way.  An executive from Electronic Arts is claiming that Zynga "dropped to their knees."  Ouch.  Here's the link to the article from Escapist Magazine.

Zynga needs revenue and new sources of that revenue.  Online poker is a step in that direction.  They've just released the tender.  However, they do have a current poker platform that allows players to compete for virtual chips.  That game has millions of users, so they are partially down the path.


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