The Associated Press
reports that more than 45 million viewers watched a portion of last month's NFL Draft. The draft changed to a prime time format for this year, with round 1 on Thursday night and rounds 2 and 3 on Friday night, with rounds 4 through 7 on Saturday. This experiment of the NFL to leverage its popularity year round was successful. Last year, there were a record 39 million viewers, easily eclipsed by this year's mark. The NFL Draft has increased in popularity along with the rest of the league. In 2001, the draft attracted 23.5 million viewers. Viewership has just about doubled in a decade.
With this large viewership, the next step would be to craft a skill contest that could extract revenue from these rabid NFL fans. The game concept would allow viewers to win prizes by correctly predicting draft picks. There is a particular contest scheme that would work extremely well for the NFL draft, which will be discussed in a future post.
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